Why we made this?
"MEMORIES OF SUMMER" WILDFLOWER (MIDAXI)
As a child, my Summers were spent playing in the fields surrounding the rural Irish village where I grew up. I didn’t have a lot of clothes (I don’t think any kid did back then…) and Mum used to dress me and my two sisters in simple cotton dresses. This beautiful sustainable cotton dress takes its inspiration from those happy, carefree, simple times.
This is the first design which uses the ‘shirred’ (otherwise known as elasticated) technique. It offers a really great fit, whether you are full busted or, like me, quite petite across the chest. I created it so that it can be worn ‘off shoulder’ Bardot style (regardless of your body shape, this has to be the most flattering part of a woman’s body) or on the shoulder to form a stylish square neck. It’s also the first time I have made a dress in both our popular long midi (which we lined as we see it being worn in more formal occasions too) and a shorter ‘above the knee length’. I am not a fan of my knees, but I do like to wear shorter dresses on holidays to let the sun get at them.
Big thank you ♥️ to Elisha @oliviaandgray for allowing me to use her beautiful image with matching cross-body bag.
NOTE: This item is created using traditional block printing methods and is hand-made by artisans. The 'print' therefore is not always in the same position as shown in these images and can contain minor unique variations.
This print is really about a paired back, effortless simplicity. Take inspiration from gorgeous Elisha, owner of accessories brand Olivia & Gray (in the pics!) and style with her cross-body bag. Or add a tan belt and pair with some strappy tan wedges and a gold bag for sundowner cocktails by the pool. Whatever way you style it – make memories that last.
We’ve worked hard to make sure the sizing is consistent with the average UK brand so take your ‘usual size ‘as brands like Next, LK Bennet and Boden. This style comes up just right and the shirred elasticated bodice and gathered waist offers a little sizing flexibility so, if you are in between sizes size down in this one as the bodice is stretchy. We will also custom make any size if yours is not in stock.
High Waisted, sits just above the belly button for a flattering silhouette
Elasticated ‘puffy’ three-quarter sleeve which can be ruched up to above the elbow to make a ‘short sleeve’
Shirred bodice and elasticated shoulder
Square neckline which can be worn off the shoulder Bardot style
Midi length version is fully lined
Long Midi-length - sits a few inches above the ankle on a 5ft 5 person. Models Alisha and Issie are 5ft 9.
Ethically & sustainably made using traditional block printed dying methods
100% cotton 💯
Cold hand wash to retain vibrant colours ❄️🚿