OUR STORY

The Founders

New Day Originals is a small family business founded by Dave & Finula (aka Fin).  Already the owners of Essex-based Occasion Wear Retail Brand, Finique, a favourite red-carpet choice amongst UK & Irish celebrities, during lockdown we started working on New Day. 

Dave was born in Essex and Fin in Tipperary, Ireland. They met while living in Sydney in 2008 and moved back to the UK a year later.  Now 10+ years on they are proud ‘Brentwoodians’ 😃  Fin is massively passionate about fashion and style but also increasingly aware of the environment and the impact ‘fast fashion’ and our throw-away culture is having on the planet.   New Day Originals’ mission is to address the need of its customers to be stylish, comfortable and kind to the planet.  The slogans and designs are original and all come from our own observations of life around us. 

 The Story behind the brand ‘New Day Originals’

New Day Originals gets its name from Finula’s Irish roots and her name, loosely translated from Gaelic means ‘Fine New Day’.  ‘Originals’ reflects our desire to create unique and original designs with contemporary, timely and positive slogans.

Our ‘heart with wings’ icon was developed by our dear friend Chris Martin from Klive Agency in London.  We wanted a logo that would express the love, hope and positivity we want to spread but with something a little edgy (like us!) and aesthetically beautiful.  We think Chris did a stellar job and our iconic heart looks as gorgeous on our website as it does intricately embroidered onto our clothes.  Every garment has our logo carefully sewn on to the outer as well as the addition of a classy neck label giving your New Day garment a luxurious, hand-made feel.    

You can read the full detail of OUR VALUES here

Sustainability

We are no strangers to ‘Fast Fashion’ but we’ve become increasingly aware of the need to be more conscious of our impact on the planet. This is why we have chosen to make Sustainability a core value within our brand.  Every single garment has been chosen for its eco-friendly, sustainable and vegan ethics.  That means using manufacturing processes that minimise water usage, leverage recycled and organic materials and of course fair rights for those who make the garments.  Our garments have also been Vegan / PETA certified.

You can read the full detail of our SUSTAINABILITY AND ETHICS values here

Sustainability is also about quality and the ability to wear a garment over and over again.  That’s why we make lots of suggestions on different ways to style your purchase and choose extremely high-quality materials, built to last.  Like a great pair of jeans, a New Day Originals garment will become better with age.