‘SERENDIPITY’ DUSK (Viscose EcoVero)
‘SERENDIPITY’ DUSK (Viscose EcoVero)
CLEARANCE COLLECTION - NO RETURN
Shipping and Delivery
Shipping and Delivery
Shipping - Pre-order items
- Pre-order items will ship as soon as they are available
- Pre-order shipping estimates are sometimes, unavoidably delayed due to conditions beyond our control. Please bear with us and email if you have a query
- In-stock items are typically packed are dispatched within 3 business days
- Royal Mail deliveries; UK 1-4 business days, Ireland business 3-7 days
- International deliveries takes about 5-10 days to most other countries
- The 'delivery' time-frame / estimates are from the date of dispatch
- We ship 'tracked and / or signed for’ (depending on service)
- If you want to upgrade the delivery service – ping us an email
- Applicable import duties are payable by you
- UK and Ireland returns accepted within 14 days of delivery
- International returns accepted within 21 days of delivery
- Return goods in tip-top conditional. NO mucky or damaged returns please 🙏
- 'Custom', 'non-standard' orders and 'clearance' items are not returnable
Why we made this?
‘SERENDIPITY’ DUSK
This style has been ‘in my head’ for a while. It’s a little less ‘full skirted’ than our usual silhouette but still extremely comfortable and flattering. Here’s what I LOVE about Serendipity:
- Flattering slight A-line shape which just glides beautifully yet comfortably, skimming our curves
- Empire Line which elongates the torso - but I’ve been careful to not cut it too high under the bust so as to accommodate fuller bosoms!
- Lace trim which gives a lovely feminine edge to the perfectly cut ‘not too low’ neckline
- Elegant elbow length shirred cuff – you can adjust it if you want to wear as a short sleeve – in summer for example
- Soft sustainable viscose fabric
- Super flattering long midi (I’m 5ft 2 wearing it but honestly, will look just as good on a taller person and worn a little further above the ankle)
- I’ve added a little elastic to the back at the lower waist point, just to give the dress a nipped in silhouette in case you’d rather not use the self-fabric belt
NOTE: This fabric is sustainable viscose, EcoVero a fabric made utilising the pulp of trees which are responsibly sourced and replanted. It should be gently hand washed or dry cleaned.
Style Notes
Styling this is a dream. For the shoot I pulled out the sky blue accents with a relaxed fitting ‘cape jacket’ I picked up in a charity shop. I paired my super high black leather ankle boots making this a cool ensemble for a night out.
I’ll make the perfect ‘Office attire’ paired with a sharp black blazer – cinched at the waist with a statement belt. I would add some patterned tights and a platform loafer. Wear the wide belt as a scarf.
Chunky boots and a big oversized pink sweater will make this the perfect outfit for Sunday strolls followed by cosy lunches.
Fit
This is true to size so take your usual size. Fin in the photos is 5ft 2’ and so is maxi on her however will look great as a midi on a taller person too!
The Details
- V-neckline with cotton lace trim
- Empire line from under the bust
- EcoVero Viscose ♻️
- 3 inch wide Self Fabric belt
- Pockets 👏🏼
- Elasticated Elbow length sleeves
- No zip but Elastic at the lower back to give waisted illusion
- Relaxed fit that can be worn with or without a belt
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Let customers speak for us
from 16 reviewsI absolutely love this dress, it’s so unique and well made. Fits like a dream, I can’t wait to wear it.
this dress is beautiful and washes really well
Love this dress. It’s my third dress from New Day Originals, and I love it so much I bought another two Joy dresses in other patterns in the sale. Great for dressing down or up.
So in love with this dress. The fit is perfect and so pretty. Highly recommend.
Absolutely love my shirtdress. So comfortable and stylish. It's a dress for all occasions too. Highly recommended
The most utterly fabulous dress! Beautiful print, gorgeous fabric and divine to wear!
Beautiful, comfortable dress.
Fantastic fast service, packaging gorgeous.
Arrived very quickly, beautifully packaged as always and even more lovely in reality.. I shall really enjoy wearing this one! A great fit too! :-) x
Destiny in navy ikat, is a good all rounder. I’m happy that this dress can be worn in the summer and then go into the autumn with some boots. Love the dress and the colours 👏
Had my eye on this for a while… and it arrived -perfect fit and lovely quality. Could be worn at any time of year. Am wearing chunky sandals at the moment, but it’ll be fab with tights and boots. Have had other dresses from this company, always excellent. The owner Fin delivers a warm and personal service, and a lot of work goes into such quality.
I love to wear dresses and found this brand on Instagram. I ordered this along with Hope Khaki Jungle and have to say that I absolutely love them both. They're well made and the sizing recommendations were spot on. Because of the flattering style and fantastic prints, I feel relaxed and confident wearing them. An added plus has been some lovely comments I've received whilst wearing them. Very impressed with my first purchase from this brand. It definitely won't be my last.
I really love my new duster/dress. Fabric is lovely, and it’s beautifully made. I purchased from the States and waffled back and forth on sizing. In the end, I chose the XXS and it was smaller than I had hoped. It will work fab as a duster, but I’ll need to shed a couple of pounds if I want to button it up and wear as a dress! That’s totally on me…but now I can confidently select the right size on my next purchase.
Beautiful dress, true to size & beautifully packaged!
Gorgeous fabric, geat style
This is lovely. Really great that it’s reversible. Two for the price of one. Fits well, well made, gorgeous fabric.
Great place to buy from