New Day Originals
‘SERENDIPITY’ DUSK (Viscose EcoVero)
‘SERENDIPITY’ DUSK (Viscose EcoVero)
CLEARANCE COLLECTION - NO RETURN
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Shipping and Delivery
Shipping and Delivery
Shipping - Pre-order items
- Pre-order items will ship as soon as they are available
- Pre-order shipping estimates are sometimes, unavoidably delayed due to conditions beyond our control. Please bear with us and email if you have a query
- In-stock items are typically packed are dispatched within 3 business days
- Royal Mail deliveries; UK 1-4 business days, Ireland business 3-7 days
- International deliveries takes about 5-10 days to most other countries
- The 'delivery' time-frame / estimates are from the date of dispatch
- We ship 'tracked and / or signed for’ (depending on service)
- If you want to upgrade the delivery service – ping us an email
- Applicable import duties are payable by you
- UK and Ireland returns accepted within 14 days of delivery
- International returns accepted within 21 days of delivery
- Return goods in tip-top conditional. NO mucky or damaged returns please 🙏
- 'Custom', 'non-standard' orders and 'clearance' items are not returnable
Why we made this?
‘SERENDIPITY’ DUSK
This style has been ‘in my head’ for a while. It’s a little less ‘full skirted’ than our usual silhouette but still extremely comfortable and flattering. Here’s what I LOVE about Serendipity:
- Flattering slight A-line shape which just glides beautifully yet comfortably, skimming our curves
- Empire Line which elongates the torso - but I’ve been careful to not cut it too high under the bust so as to accommodate fuller bosoms!
- Lace trim which gives a lovely feminine edge to the perfectly cut ‘not too low’ neckline
- Elegant elbow length shirred cuff – you can adjust it if you want to wear as a short sleeve – in summer for example
- Soft sustainable viscose fabric
- Super flattering long midi (I’m 5ft 2 wearing it but honestly, will look just as good on a taller person and worn a little further above the ankle)
- I’ve added a little elastic to the back at the lower waist point, just to give the dress a nipped in silhouette in case you’d rather not use the self-fabric belt
NOTE: This fabric is sustainable viscose, EcoVero a fabric made utilising the pulp of trees which are responsibly sourced and replanted. It should be gently hand washed or dry cleaned.
Style Notes
Styling this is a dream. For the shoot I pulled out the sky blue accents with a relaxed fitting ‘cape jacket’ I picked up in a charity shop. I paired my super high black leather ankle boots making this a cool ensemble for a night out.
I’ll make the perfect ‘Office attire’ paired with a sharp black blazer – cinched at the waist with a statement belt. I would add some patterned tights and a platform loafer. Wear the wide belt as a scarf.
Chunky boots and a big oversized pink sweater will make this the perfect outfit for Sunday strolls followed by cosy lunches.
Fit
This is true to size so take your usual size. Fin in the photos is 5ft 2’ and so is maxi on her however will look great as a midi on a taller person too!
The Details
- V-neckline with cotton lace trim
- Empire line from under the bust
- EcoVero Viscose ♻️
- 3 inch wide Self Fabric belt
- Pockets 👏🏼
- Elasticated Elbow length sleeves
- No zip but Elastic at the lower back to give waisted illusion
- Relaxed fit that can be worn with or without a belt
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Let customers speak for us
from 24 reviewsAbsolutely love this dress. Fits well lovr the material, thought it might be to warm to wear for work, but was wrong on that account. Lots of nice things said about the dress. Will looking into buying some more.
Nice colour but a bit shapeless and far too long for me at 5’2” Cut 5” off rather than returning.
Fabulous style and nice colour and design.
Stunning dress. Such quality and value for money. The amount of compliments I had while wearing it, it really is feel good dress. Would highly recommended
Have always loved the look of these dresses when Fin models them so classy yet versatile u can dress them up or down…. So decided to buy a couple the fit is perfect super soft n comfy , totally love that they have pockets. The amount of comments I get from wearing the dresses is so lovely 🥰
Lovely dress, definitely packing this one for holiday. The fabric and the design is gorgeous.
A great dress with a classy but fun print. Great quality, and a very flattering cut. Definitely something to be worn with confidence. Sizing is generous, so if in doubt, size down. A large in New Day Originals is usually a perfect fit for me, but medium worked better in this style.
I love the style, it can be worn off the shoulder too….. the quality of the material is lovely… a fabulous design …. Would definitely buy again and love to support a fabulous uk business
I absolutely love this dress, it’s so unique and well made. Fits like a dream, I can’t wait to wear it.
this dress is beautiful and washes really well
Love this dress. It’s my third dress from New Day Originals, and I love it so much I bought another two Joy dresses in other patterns in the sale. Great for dressing down or up.
So in love with this dress. The fit is perfect and so pretty. Highly recommend.
Absolutely love my shirtdress. So comfortable and stylish. It's a dress for all occasions too. Highly recommended
The most utterly fabulous dress! Beautiful print, gorgeous fabric and divine to wear!
Beautiful, comfortable dress.
Fantastic fast service, packaging gorgeous.