New Day Originals
‘SERENDIPITY’ CHERRY (Viscose EcoVero)
‘SERENDIPITY’ CHERRY (Viscose EcoVero)
CLEARANCE COLLECTION - NO RETURN
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Shipping and Delivery
Shipping and Delivery
Shipping - Pre-order items
- Pre-order items will ship as soon as they are available
- Pre-order shipping estimates are sometimes, unavoidably delayed due to conditions beyond our control. Please bear with us and email if you have a query
- In-stock items are typically packed are dispatched within 3 business days
- Royal Mail deliveries; UK 1-4 business days, Ireland business 3-7 days
- International deliveries takes about 5-10 days to most other countries
- The 'delivery' time-frame / estimates are from the date of dispatch
- We ship 'tracked and / or signed for’ (depending on service)
- If you want to upgrade the delivery service – ping us an email
- Applicable import duties are payable by you
- UK and Ireland returns accepted within 14 days of delivery
- International returns accepted within 21 days of delivery
- Return goods in tip-top conditional. NO mucky or damaged returns please 🙏
- 'Custom', 'non-standard' orders and 'clearance' items are not returnable
Why we made this?
‘SERENDIPITY’ CHERRY
This style has been ‘in my head’ for a while. It’s a little less ‘full skirted’ than our usual silhouette but still extremely comfortable and flattering. Here’s what I LOVE about Serendipity:
- Flattering slight A-line shape which just glides beautifully yet comfortably, skimming our curves
- Empire Line which elongates the torso - but I’ve been careful to not cut it too high under the bust so as to accommodate fuller bosoms!
- Lace trim which gives a lovely feminine edge to the perfectly cut ‘not too low’ neckline
- Elegant elbow length shirred cuff – you can adjust it if you want to wear as a short sleeve – in summer for example
- Soft sustainable viscose fabric
- Super flattering long midi (I’m 5ft 2 wearing it but honestly, will look just as good on a taller person and worn a little further above the ankle)
- I’ve added a little elastic to the back at the lower waist point, just to give the dress a nipped in silhouette in case you’d rather not use the self-fabric belt
NOTE: This fabric is sustainable viscose, EcoVero a fabric made utilising the pulp of trees which are responsibly sourced and replanted. It should be gently hand washed or dry cleaned.
Style Notes
Like all of our dresses, we see versatile dressing as the route to sustainability. With its lace trims ‘Serendipity’ will stand out for dressy occasions. Pop on some red heels and a matching clutch to compliment to cherries. Swap the self-fabric belt for a studded leather one. Dress it down with a chunky black knit and boots for day-time dressing. Pair with a tailored blazer and some smart loafers for work.
Fit
This is true to size so take your usual size. Fin in the photos is 5ft 2’ and so is maxi on her however will look great as a midi on a taller person too!
The Details
- V-neckline with cotton lace trim
- Empire line from under the bust
- EcoVero Viscose ♻️
- 3 inch wide Self Fabric belt
- Pockets 👏🏼
- Elasticated Elbow length sleeves
- No zip but Elastic at the lower back to give waisted illusion
- Relaxed fit that can be worn with or without a belt
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Let customers speak for us
from 41 reviewsSuch a pretty dress. So beautifully made with care and attention. The cotton is of such a high-quality, as is the workmanship. I love it!
Just come back from a holiday.I wore this beautiful dress and felt amazing in it. I shall definitely be looking forward something similar soon. Thank you Finn x
I have worn the Hope leopard dress for the first time and its ideal as we are having a heatwave.Love the pockets in this dress ,light cotton material perfect.
Love love love the dress - thank you fin & friends for a simple comfortable design ! Dale
This dress is lovely, great quality and a fab fit. True to size which is like all new day original's dresses which gives me great confidence buying on line with them. I would not hesitate in buying again, I have a small collection of their dresses and love each and every one of them. Great service with quality clothing.
Beautiful rich red and quality material & trimmed with style. Versatile and fits nicely 👌
Highly recommend these dresses.
Absolutely delighted with my dress. Beautiful fit and style. Perfect for holidays and for days of extreme heat at home.
Such a beautiful dress in lovely colours and in cool cotton. I can wear it with or without the belt and the sleeves are also adaptable. It feels gorgeous on.
I loved the way it came so carefully and lovingly wrapped up.
Wore this for a communion as dress up occasion and the next week at the beach with flipflops! Perfect dress for so many occasions!
High quality and most importantly comfy!! Pockets are a game changer in a dress - will be back for more!!
This is such a gorgeous dress. The material is great quality and it feels like a dress I’ll have forever. It is so beautiful and I’m yet to wear it without being complimented. The colours are vibrant, it fits beautifully and it’s also so comfortable to wear.
I bought the Dee Dee dress in the sale, what a bargain, this is not my first purchase from this brand. The dress fits perfectly is well made and great for any spring/summer occasion. I will probably buy again at some point.
This dress was even better than I expected! It was packaged so carefully it felt like Christmas all.over again! The material is super soft and the.style is so complementary to my pear shaped.figure.. It's true to.size and will be a long dress for.me as I'm 5"0 . Don't hesitate to buy!
I absolutely love this dress ~ personally I find it really difficult to find a dress that accommodates my curves and looks feminine ~ this one does just that ~ more please 🙏
Great dress which I styled with a pink cardigan as per one of the pictures. Love it 💝